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The Incense Road Experience
Embark on a captivating journey through AlUla’s Old Town, where ancient history meets living heritage in an unforgettable immersive experience.
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
- Price
From SAR 120 per person
Overview
This 2 hour immersive adventure through a maze of mud-brick houses blends live performances, state-of-the-art technology, and hands-on exploration, transporting you through a series of multi-sensory worlds culminating in an exclusive showcase of archaeological treasures. You can encounter ancient artefacts, talk to legends of history, explore aromatic gardens, immerse yourself in local scenes from the past and create your own incense blends, all while unravelling clues that connect every visitor to AlUla’s epic past.

A glimpse of the Experience
AlUla’s legacy at the heart of the Incense Road stretches back thousands of years and continues to be shared by its people today. Take a captivating journey through the extraordinary Old Town, where ancient history meets living heritage.
Encounter legendary figures of the ancient world and journey through exquisite environments with characters sharing stories of the Incense Road and its continued connection to communities today. Meet ‘the incense maker’ and step into a world of ancient scents, where you can learn how to craft incense, and explore an enchanting library of literary inspiration. Immerse yourself in the exciting lives of traders as they crossed vast landscapes in camel caravans, moving people, goods and cultures across inhospitable terrains to the oasis of AlUla, where the great cities of Dadan and Hegra grew wealthy, famous and powerful – connecting AlUla to Kingdoms and empires across the world.
Overview
Know before you go
Timings
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